Formula 1 Drink Brand Exercise

Formula 1 drink cans with their car livery styling.

F1 Drink Brand Concepts

As a quick branding exercise, we wondered what would Formula 1 teams’ drinks brands look like if we introduced their 2017 F1 livery into the design. So we have a Mercedes AMG Petronas Monster Energy drink, Scuderia Ferrari TNT drink and of course, a Red Bull Racing can that instead of the standard blue and silver, introduces the racing colours. By popular demand, we also subsequently designed a Force India Hype can!

Ferrari F1 TNT can

The Scuderia Ferrari TNT drink brings together the red of the race team and TNT and introduces the white of their F1 livery.

Mercedes F1 Monster Drink Can

With Lewis Hamilton recently announcing his partnership with Monster we think this Mercedes AMG Petronas Monster Energy drink is the next logical step!

Mercedes F1 Monster Drink Can

We even managed to work in the Pirelli tyres!

Moving away from the usual Red Bull drink colours, we think the racing livery works well once adapted for their can, especially with the matte finish.

By popular demand (on reddit!) we also created a Force India Hype Energy drink concept.

UPDATE! With Force India updating to a pink livery with their new BWT sponsor, I simply had to update the design!

We think these would work really well as limited edition versions or flavours of the drinks and would be great if handed out at race events, let us know in the comments or on twitter if you’d buy these special editions! 

 

 

Posted on March 2, 2017 in blogPosts

About the Author

Dean Wright is a 3D artist and film maker. He writes about the VFX industry, Motorsport and working life in Japan following his time there in 2013-2014. Having worked internationally at major studios, he now lives in London freelancing for a wide range of clients.

Responses (2)

  1. Reginald Everhard
    March 2, 2017 at 2:25 pm · Reply

    Cool! I see you’re handy with fluids!

  2. Mercedes Haxaco
    October 5, 2017 at 11:40 am · Reply

    So great your post With Lewis Hamilton recently announcing his partnership with Monster we think this Mercedes AMG Petronas Monster Energy drink is the next logical step!

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