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animation takes time and time costs money

Why are animated commercials so expensive?

Surprised by the high cost of producing a commercial animation project for your marketing campaign? There is no doubt that when compared to copy or images alone, video and animation has much greater engagement with audiences across all marketing channels. But the high cost can feel prohibitive for many marketing […]

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3D Artist Mag Interview – Motorsport animation

Working on motorsport animation over the past year for Motorsport Network has been an incredible experience thus far. Starting as VFX Supervisor and now Creative Video Director, the target has been to build a small team of visual effects artists with a passion for all things automotive. 12 months in, […]

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Ferrari F1 TNT Mercedes Monster RedBull racing drinks cans

Formula 1 Drink Brand Exercise

Formula 1 drink cans with their car livery styling. As a quick branding exercise, we wondered what would Formula 1 teams’ drinks brands look like if we introduced their 2017 F1 livery into the design. So we have a Mercedes AMG Petronas Monster Energy drink, Scuderia Ferrari TNT drink and of […]

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