As part of a re-branding for Motorsport Stats, the data and analysis arm of Motorsport Network, the CEO came to us to develop a new video promo. I proposed a trailer that revolves around several statues, depicting a frozen moment in time for a variety of different motorsports. The project was turned around in a very short time period to hit the clients desired press launch date.
The concept we wanted to convey is that 100s of data points are being captured at any once instance and Motorsport Stats brings them all together. The client was also very keen to emphasize the vast archive and range of sports covered, so this was a key consideration when I sat down to write the script and draft the storyboard.
